Social

Facebook Commerce and Your Business

FB

Facebook now has some powerful eCommerce capabilities, such as in-wall widgets, marketing campaigns and check-out pages right on the same social media platform. Adding this “F-commerce” platform can be a definite boost to your sales numbers, and we can help you get started with it. The following components of this social shopping experience will give you some beginning background.

The Full Shop
This option replicates a full website shopping experience similar to what your customers would find on your regular website. It includes all your product categories or specific groups of your products, making it quick and easy for shoppers to find what they want. The Full Shop is also highly customized with Facebook users in mind.

The Mini-Shop
This simpler platform showcases a more select group of your products, and it can be used for promoting a new product line with a good amount of visibility. The easy-to-use interface also allows you to manage and update your products with only a few steps.

The Checkout Page
This feature lets you add a checkout option for each product you share or feature through your Facebook campaign. It also allows shoppers to make their purchases without the need to navigate away from Facebook and go to an external transaction page.

Social Marketing
Our team will create a dynamic F-commerce campaign for your business by developing in-wall widgets and similar ad campaign materials. Each of these is specially designed for retailers in any niche, and we have seen our clients grow their Facebook following in a short amount of time. Some examples of our social marketing widgets include:

• Group sales
• Flash sales
• Gift guides
• Finders
• e-Cards
• Builders
• Sweepstakes
• Contests integrating user content

To find out more about Facebook shopping platforms for your business, contact us today!

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