Some of you may be wondering, what’s all this #Hashtag fuss about? While some, have used it without really knowing its correct function in the online world. If you are one of those, then carry on reading to find out what it’s all about and how you can use it to your advantage, both personally and business wise.
So, what exactly is a hashtag used for?
You will mostly see that #Hashtags are commonly used on social media platforms, having been first made famous on Twitter. A hashtag is a label for content, meaning, if you want to find out what’s happening within a certain topic , brand, celebrity, sports team or even an event, then you could easily search for the latest/ real time results by using the Hashtag most applicable to your point of interest.
How can hashtags benefit my business?
In recent years, companies from a lot of industries have adopted the hashtag trend for their digital marketing campaigns. In fact, hashtags have become an integral part of a successful digital campaign. Whether the aim is to amplify brand presence, adapt it to a social media campaign or follow what fans have been mentioning about your brand, hashtags are an awesome tool for enabling your fans and followers to keep up with you.
So how do I create my own hashtag?
Fortunately, hashtags are typically a free for all tool. Anyone can use it or create one; the key is to just make sure it’s relevant to your content. You want to avoid a "out of sync" approach. For example, if you are promoting a post on an interior design of a kitchen, it would be advised to hashtag the post with let’s say, #lounge but rather, #kitchen or #modern kitchen.
- It starts with the “#”
Create your hashtag by always starting with the “#” symbol, it is then immediately preceded letters and/or numbers. Remember, if you have a number you would like to hashtag, always try add a word, abbreviation or letter with it. #20june is better to read than #0620
- Make it unique and simple
Be quirky and creative with your hashtags, something catchy and simple is proven to have a bigger impact on fans. It is bound to stick to people’s memories when it’s short, concise and easy to read. Although some people add hashtags to the end of the sentence; you can actually place it anywhere within the sentence as long as it makes sense- “Get your free CD at #CDWAREHOUSE when you purchase any 2 CD’s”.
- DON’T overdo it
Mistakes people commonly make is cluttering their content with hashtags. Remember the golden rules; keep it simple and unique. Polluting your #content #like #this will make it very difficult for users to read. What’s more, avoid #longhashtagslikethisinasentence – they really don’t make sense at first glance and you could be mistaken for a spammer. It’s best to keep to the optimal 2-3 hashtags per post and of course, relevancy is always key!
So there you have it; an excellent insight into the hashtagging trend. Don’t be scared to test it or try it out and see what works best for you and your business and most importantly- #happyhashtagging!